‘All together’ | Behind the scenes of Dixon Carphone’s decision to give staff a pandemic pay rise

  At a time when many businesses were tightening their belts by, for example, furloughing people amid unprecedented uncertainty, Dixons Carphone Warehouse wasn’t swayed from its very different approach, which involved furloughing nobody. Instead, it ploughed ahead with a rebrand – which perhaps, inauspiciously, was set to take place around the time the pandemic hit…