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It’s 2021, and our expectations towards work have shifted, irreversibly. Never before have we faced such a radical re-thinking of what the future of work may look like. At Charlie, we know these changes are not going away, so we’re changing our product strategy for the next five years to reflect that. Last week we wrote about how we think the world of work has changed for all small companies and startups. In this new world, consciously crafting your company culture is no longer optional — it is the key to building a successful business. This week, we’re looking at how we’re changing our product strategy to give Charlie’s customers the tools they need to capitalise on these changes and begin to build cultures that attract, retain and get the most out of their teams. How it all started Ever since we founded Charlie back in 2015, we’ve been iterating on how to help small companies like us manage their teams. Having started and scaled multiple businesses in the past, we knew what our customers were struggling with. We started with a simple mantra, “Building a company is hard, running one shouldn’t be” and, through a lot of trial and