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E-commerce giant Amazon has offered to cover the cost of college tuition fees for 750,000 of its frontline workers in the US. This move, according to the BBC, comes as the online tech giant struggles to attract and retain talent in the middle of industry-wide labour shortages. Amazon said that the organisation would invest $1.2billion in the scheme, with staff members able to access the annual funding for as long as they remain employed by the company. ‘Huge impact’ The tech and retail behemoth also said that it would cover additional types of education including English language courses and high school diplomas, as well as extending on-the-job career training to 300,000 people. Dave Clark, Head of Worldwide Consumer at Amazon said: “Amazon is now the largest job creator in the US, and we know that investing in free skills training for our teams can have a huge impact for hundreds of thousands of families across the country.” This move follows shortly after Walmart said that it would pay for tuition and books for hourly staff members. Why this is good for business While these examples took place in the US, it does highlight many key areas of HR practice and