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Why the pandemic is the perfect time to focus on data It is crucial that businesses and their HR leaders understand the importance of protecting data and following GDPR procedures, as Phil Parkinson, Head of Commercial Law at Blacks Solicitors, warned that not doing so could cause “catastrophic” damages… Data analytics has long been considered a powerful tool, which can ultimately equip HR leaders and employers with the knowledge and power to transform a business. For example, data can provide key information regards business performance, employee engagement and wellbeing, as well as how a business actually operates. HR guru Josh Bersin endorses this view but worries that some HR leaders may be put off or frightened by masses of data “because they haven’t had a background in it or are intimidated by maths”. In an interview with HR Grapevine in May 2020, the HR professional stated that to get to grips with analytics, it is all about being “comfortable with financial numbers and feeling less intimidated by this”. And it seems this transition is starting to happen as Thomsons Online Benefits previously shared that global organisations have increased their focus on upskilling HR teams to help unlock more people