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2020 was the year many people started caring more about their employer’s reputation and its response to crises that affect society as a whole – whether it be COVID-19 or climate change. But our recent study into corporate social responsibility (CSR) tells us that organisations that consult their employees on CSR – and allow them to get involved in any activities – are the ones that are more likely to see higher engagement and retention. Download our 2021 report into corporate social responsibility The impact of COVID-19 Once a box-ticking exercise, CSR has now become a fundamental source of pride, belonging and engagement for UK employees, especially during uncertain times. Here’s a snapshot of the main takeaways… 59% of employees are more likely to be engaged at work if their company participates in corporate social responsibility and/or charity initiatives 49% of organisations launched a CSR initiative related to COVID-19 during 2020 72% of employees rated their company’s COVID-19 CSR initiatives ‘effective’ 82% of employees who have the opportunity to take part in CSR initiatives consider themselves proud of their company “Reducing carbon footprint” is the number 1 initiative UK employees would like their organisation to focus on And here’s a