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Employee focus groups are a valuable tool for collecting qualitative data on various workplace issues, gathering feedback, and getting a closer look at your employees’ opinions and ideas. Read on to find out how to conduct a focus group with employees. ContentsWhat are employee focus groups?What is the purpose of an employee focus group?Employee focus group best practices What are employee focus groups? In general, a focus group is a moderated discussion among several individuals to gather specific feedback on how they feel about a product, service, or issue. Focus groups are a widely used technique in market research, advertising, and politics to gain awareness of consumers’ attitudes. Organizations conduct employee focus groups within the workplace to discover how people perceive and feel about an important issue that’s arisen or a particular topic under consideration. These groups are often used to reveal the level of employee engagement or the effectiveness of particular policies and procedures. Employee focus groups can also be conducted to follow up on employee opinion survey results to gain qualitative data and understand trends. Human resources plays a key role in conducting employee focus groups and acting on the results. During an employee focus group session, a