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“We’d be able to make a much better decision on this if only we had data on that.” If you’ve heard that lately, you’re not alone. In 2021, that missing data might be on vaccines. In 2020, it was likely data related to COVID-19 and its effects. But those are just highly visible examples of what senior executives have struggled with for years: Too many business decisions rely heavily on data and analytical models designed for the status quo. When the context changes, decision making can’t keep up. Download eBook: The Future of Decisions We still make decisions as we did decades ago. Things need to change. Rethink the role of data and analytics in effective decision making For every organization, decision making is a core undertaking that is becoming more complex. Decision making involves much broader considerations — their potential impacts extend across enterprises — and the lines between strategic, tactical and operational decisions are blurring. Effective decision making requires business leaders to reframe what is essential, who or what is involved — and rethink how to leverage data and analytics to improve decision making. The result will be a new core competency, driving better business outcomes. Critically, this
