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Why ethics needs to be on your leadership agenda September 2021 Contents Why ethics are important? What does the data say on ethics? Mazars and their ethics-informed approach to talent Conscious Chocolate’s reaction to ethical customer demand Avon’s ethical messaging and practice alignment Conclusion Overview After 18 months of turmoil and disruption, businesses now have to navigate a new landscape: one on which ethics play a central part and leaders are increasingly scrutinised on their commitments to causes outside of profit. Of course, having ‘good’ ethics was important before but in this changed world, leaders – business owners, the C-suite, or those with management responsibilities – are judged by how their actions and practice impacts everyone, from people inside the company, to the supply chain and planet. To help navigate, this ‘new normal’ – understanding what ethical practice might look like, what some leaders are doing to be more ethical, and what your people and customers want – read on to discover the role and impact ‘ethical leadership’ has on business and talent decisions in this new environment, with exclusive insight from: The Chief Leadership, Education & Culture Officer at accounting firm Mazars, on how ethics impact talent, society, and