This content is restricted to site members. If you are an existing user, please log in. New users may register below.
Fit organizations — those that perform well in any market condition — distinguish themselves in part because they are great at creating, articulating and executing strategy in a way that maximizes results. CIOs, for their part, have to help the enterprise understand how information and technology enable business capabilities that drive business success. “CIOs can generate more impact by using storytelling to demonstrate how their strategies fuel business growth,” says Heather Colella, Vice President Analyst, Gartner. “Storytelling captures the adaptive nature of great strategy and helps organizations quickly determine priorities and investments. From a one-page story to a one-page strategic plan, the narrative evolves from idea to action.” Download now: Your one-page IT strategy template and guide Storytelling also helps CIOs to avoid the age-old trap of focusing on strategy documents — lengthy, technical documents that are rarely used in practice. Storytelling helps CIOs and IT leaders to engage business leaders in strategic business conversation by visualizing the business model in a way that can be easily shared for collaboration across the enterprise. Craft your strategy story in 4 steps In 1967, Rollin Kin and Herb Kelleher drew a triangle on a napkin. At each point was a city: Dallas,