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The COVID-19 pandemic accelerated digital transformation initiatives for most organizations. Looking ahead, competition for digital skills will only intensify. Learn more: Successfully Source Digital Talent “Recruiting leaders must proactively enhance their sourcing capabilities to ensure they can fuel the business with critical digital skills quickly and affordably,” says John Mattox, Senior Principal, Advisory, Gartner. “When faced with a highly competitive landscape for digital talent, recruiting leaders must broaden their sourcing criteria to ensure that their organization doesn’t miss out on any suitable candidates.” According to Gartner TalentNeuron™ analysis of job postings in the U.S. released between July 2019 and June 2020, there is an almost 60-40 split between IT functions posting jobs with digital skill requirements compared to non-IT functions. However marketing and PR, sales and business development, finance and accounting functions together accounted for a total of 19% of such job postings. “Clearly, the IT department is no longer the only go-to place for digital talent. Recruiting leaders must incorporate this fact into their sourcing strategy for digital talent by expanding their sourcing criteria to include candidates with non-IT backgrounds, but possessing critical digital skills,” explains Mattox. To ensure that organizations are successfully meeting the demand for critical digital